We draw inspiration from journeys to places near and far, everyday and exotic. Starting with pen and paintbrush, light and pixels, we translate our discoveries into luxurious, hand-knotted floor coverings and home accessories.

At Proper, we get it—we’re design-driven. Each of our patterns tells a story, inspired by an ephemeral moment in time. We understand color, form, and balance, and know that a splash of color can transform a space. We believe in harmony, sustainability, and quality. We believe that handmade texture and warmth can turn a house into a home. We’re in tune with fashion without being bound by it. We’re inspired by history without copying it. Our wools are Himalayan, and our silks are Chinese. Our technique is Tibetan, and our concepts are developed around the world. We believe that fair wages and fair working conditions lead to a more beautiful world, and a more beautiful home.

Proper creative director Laila Ahmadinejad is a collector of sights, sounds, scents, and tastes. She translates her experiences into tactile patterns and enduring textiles. Laila obtained her BFA from Rhode Island School of Design, and furthered her textile studies at Fashion Institute of Technology.